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Marketing is all about Sales?

By Krisha Jain
Marketing is all about Sales! Had you asked me this three decades ago, I would’ve probably agreed, but now? Nahhh, not so much! I won’t deny that one of the key marketing objectives of a firm is to turn up their volume of sales, but neither would I agree to marketing revolving solely around revenue, there’s so much more to it. Gone are those days when marketing had everything to do with flamboyant sales pitches enticing innocent customers into making purchases that they never even wanted to in the first place. Marketing is no longer just about traditional product-oriented firms concentrating their efforts on developing a product and assuming that there will always be a market or demand for their offerings. As obsolete as it sounds, this conventional approach could never stand up to the dynamics of the marketplace today and nor to the persistent threat of competitors swarming the industry. Marketing has emerged from the depths of sales spiels to become more important, relevant, and ...
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What is Marketing?

By Krisha Jain
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Last month was special, not in one but in many ways. My first step after college, my first job as a marketing professional, my first time experiencing everything that goes into the development of a campaign; from ideation to execution, and now; my first blog post! Okay, Alright! Enough about me! Let’s dive into why you landed on this page in the first place, what do you mean by Marketing? On my first day at work, my mentor asked me if we could sit down for a quick informal discussion, and I delightfully agreed. He asked me a simple question, “What is Marketing?” I was confident, I knew what the answer was, after all, it was one of the most basic things I’d learnt at business school. “Marketing is a management task that links a business to the customer by identifying and meeting the needs of customers -it does this by getting the right product, at the right price to the right place at the right time”, I replied. He gently nodded and said that I got the ‘definition’ right, bu...
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