What is Marketing?
Last month was special, not in one but in many ways. My first step after college, my first job as a marketing professional, my first time experiencing everything that goes into the development of a campaign; from ideation to execution, and now; my first blog post! Okay, Alright! Enough about me! Let’s dive into why you landed on this page in the first place, what do you mean by Marketing? On my first day at work, my mentor asked me if we could sit down for a quick informal discussion, and I delightfully agreed. He asked me a simple question, “What is Marketing?” I was confident, I knew what the answer was, after all, it was one of the most basic things I’d learnt at business school. “Marketing is a management task that links a business to the customer by identifying and meeting the needs of customers -it does this by getting the right product, at the right price to the right place at the right time”, I replied. He gently nodded and said that I got the ‘definition’ right, bu...